MARKETING_OS + ENGINE
21 battle-tested B2B marketing skills your agent loads as real campaign experience — plus a local engine that onboards a client in one session. Runs in Claude Code. Your client data never leaves your machine.
// THE PATTERN
You ask Claude for homepage copy, an outreach sequence, a content plan. What comes back reads fine — and says nothing. Generic positioning, hype adjectives, sequences that would tank a sender account.
// THE CAUSE
The model isn't weak. It has no campaign experience to draw on. It has never watched a LinkedIn campaign die at 6.3% acceptance, never been through a positioning teardown, never had a client kill a draft for hype words.
Lloyd GTM is that experience, packaged: skills written from real client work, and an engine that turns them into a repeatable client workflow.
// HOW IT WORKS
$ lloyd init --client acme
Scaffold a versioned workspace inside the client's own repo — ICP, offer, and channel models, playbooks, doctrine.
$ run the onboard playbook
Intake → filled models → positioning → homepage copy → outreach sequence. Every step loads the right skills and stops for your review.
$ everything versioned, forever
The Record keeps every output with full history. Walk into any client call knowing what was decided, produced, and why.
Every skill documents the mistakes already made once — so your agent doesn't repeat them. Nobody else's prompt pack ships with its failures.
6.3% vs 33.6%
Same outreach tool. Same operator. One campaign died at 6.3% LinkedIn acceptance; another hit 33.6%. The outbound skill documents exactly why — and makes acceptance, not copy, the first KPI it checks.
// PRICING
KNOWLEDGE BASE
$99 $49 summer special
full refund if your agent's output isn't visibly better
EARLY ARCHITECT LLOYD GTM
$10/mo, locked for life
cancel anytime · everything you downloaded stays yours
The Marketing Brain is $99 regular, $49 as a summer special — real seasonal pricing, no gimmick. Lloyd GTM is $10/mo because I want the first cohort's feedback and case studies before the playbook library justifies a higher price. When that price rises, Early Architects keep $10 forever.
// FOR YOU IF
// NOT FOR YOU IF